PUMA Future 20 Content Plan

Recently, I was tasked with imagining what the launch of the PUMA Future 20 might look like. Releasing in January 2020, I outlined exactly how I would accomplish this in a way that highlights the performance aspect of the boot while still drawing hype around its release through the use of high profile PUMA assets and a viral marketing challenge. For a more detailed look, click through the proposal deck above!