Client Work
Social Channel Management
NASCAR Garage 56 Le Mans Project
I was the lead account manager on the digital side of the NASCAR to Le Mans project, which involved everything from planning to executing on a 10+ month runway from driver announcement to Le Mans and Goodwood. In just under 6 months, we were able to grow the social accounts to over 100k followers on IG and 30k+ on Twitter.
Responsibilities included social strategy and execution, video direction, photo execution, and graphic design, among others.
DXDT Racing
I was in charge of all social management and digital content at DXDT Racing from 2024 through the 2025 Rolex as they transitioned into their Corvette GT3 cars and IMSA competition. I was able to grow the accounts by almost 50% in less than a year as the team set a GT World Challenge America record in most wins in a season, which resulted in the team gaining entry to IMSA for the 2025 season.
Responsibilities included social management, video and photo execution, graphic design, and PR.
Nolan Siegel
I’m currently helping Nolan Siegel with his social media channels and marketing goals. With drivers, the goals of social media are a little different than team or manufacturer channels, so we have adapted his strategy to include more lofi content like disposable cameras and cell phone content.
Responsibilities include social management, photo and video execution, graphic design, video direction, website and marketing material creation, and more.
Photography
Video Editing
Graphic Design
