Client Work
Photography
Social Channel Management
NASCAR Garage 56 Le Mans Project
I was the lead account manager on the digital side of the NASCAR to Le Mans project, which involved everything from planning to executing on a 10+ month runway from driver announcement to Le Mans and Goodwood. In just under 6 months, we were able to grow the social accounts to over 100k followers on IG and 30k+ on Twitter.
Responsibilities included social strategy and execution, video production and direction, photo execution, graphic design, to name just a few.
Jay Howard Driver Development
I was in charge of all social management and content on these channels from January 2021 through October 2022. Because the team runs in the junior categories and subsists by selling seats and moving drivers up the ladder, it was important to highlight the success of the drivers and team while also making waves to attract potential customers and sponsors.
Responsibilities included social management, photo and video execution, and graphic design.
Peregrine Racing
I currently run the accounts for Peregrine Racing, former GTD contenders with Lamborghini who currently compete in the Michelin Pilot Challenge and Indy NXT with Nolan Siegel. Priorities for this account include showcasing the successes (and failures!) that go with racing, while also showing the human, behind-the-scenes aspect of the sport.
Responsibilities include social management, photo and video execution, graphic design, video direction, and PR.
Graphic Design
